Privacy Policy

1. Who We Are

This Privacy Policy explains how MB “123Presets” (“123Presets”, “we”, “us”, or “our”) collects, uses, and protects your information when you use our websites 123Presets.com and 123Presets.store, and related services (collectively, the “Services”).

For GDPR purposes, 123Presets is the “data controller.”

2. Scope

This Policy applies to information we collect online through our Sites and Services, including purchases, account creation, newsletter sign-ups, support interactions, and marketing activities.

3. Data We Collect

A. Information You Provide

• Account & Purchase Data: name, email, billing/shipping address, order details, download permissions.
• Payment Data: payment method details (processed by our payment providers). We do not store full card numbers.
• Communications: messages sent to support, survey responses, product reviews, and preferences.
• Marketing Preferences: newsletter subscription status and categories of interest.

B. Information Collected Automatically

• Device & Usage Data: IP address, device type, browser, operating system, language, referring/exit pages, time stamps, pages viewed, and on-site activity.
• Approximate Location: derived from your IP address to localize content, currency, and tax calculations.
• Cookies & Similar: identifiers to remember your cart, session, and preferences (see Cookies).

C. Information from Third Parties

• Payment Providers & E-commerce Platform: transaction confirmations, fraud signals, and order status.
• Email & Marketing Platforms: campaign performance (opens, clicks) and your subscription status.
• Analytics & Ads Partners: aggregated or pseudonymous insights about site usage and ad performance.

4. How We Use Your Data (Purposes & Legal Bases)

We process personal data under the GDPR on the following legal bases:

• Contract – to provide the Services you request:
  • Process orders, deliver digital products, manage licenses/downloads, provide support.
  • Maintain your account and purchase history.
• Legitimate Interests – to operate, improve, and secure our Services:
  • Debugging, analytics, product development, and personalization (e.g., currency, language, recommended products).
  • Preventing fraud, abuse, or illegal activity; protecting our rights.
  • Sending service communications (e.g., download links, updates to policies, security notices).
• Consent – where required:
  • Marketing emails/newsletters; non-essential cookies; retargeting/behavioral advertising.
• Legal Obligations – to comply with applicable laws:
  • Tax, accounting, regulatory reporting, and responding to lawful requests.

5. Sharing & Processors

We do not sell your personal data. We share it with trusted processors who help us provide the Services, under contracts that require them to protect your data and use it only on our instructions. Typical categories include:

• E-commerce platform & hosting (e.g., Shopify or similar) to run our store and deliver downloads.
• Payment processors to securely process transactions and prevent fraud.
• Email & marketing service providers (e.g., Omnisend or similar) to send communications you opt into.
• Analytics & advertising partners for site performance, measurement, and (where consented) ads.
• Customer support & CRM tools to manage inquiries and orders.
• Logistics/tax/compliance tools where applicable.

We may also share information if required by law, to protect our rights or users, or in connection with a reorganization, merger, or sale of assets.

6. Cookies & Similar Technologies

We use cookies, pixels, and similar technologies to keep you signed in, remember your cart, personalize content, measure performance, and (with consent where required) deliver and measure advertising.

Types of Cookies

• Strictly necessary – essential for the site to function (e.g., cart, checkout, security).
• Preferences – remember choices like language and currency.
• Analytics – help us understand how the site is used to improve it.
• Marketing – used for advertising and retargeting with your consent where required.

Your Choices

• You can manage cookies via your browser settings and (where provided) our on-site cookie banner/preferences center.
• Blocking some cookies may impact site functionality (e.g., checkout, downloads).

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this Policy:

• Orders & licenses: retained to provide downloads, updates, and for tax/accounting (typically 5–10 years, subject to local law).
• Support communications: retained for our legitimate interests (service history, dispute resolution).
• Marketing data: retained until you unsubscribe or your consent is withdrawn; we may keep a minimal suppression record to honor your choice.
• Analytics data: retained per provider defaults or as aggregated/pseudonymized where feasible.

8. Security

We use administrative, technical, and organizational measures designed to protect your information, including HTTPS, access controls, and encryption by our payment providers. However, no method of transmission or storage is 100% secure.

9. International Data Transfers

We may transfer personal data outside your country (including outside the EEA/UK) where our providers operate. When we do, we rely on appropriate safeguards such as adequacy decisions or the EU/UK Standard Contractual Clauses (and their UK addendum where applicable).

10. Your Rights

Depending on your location, you may have the following rights:

• Access – request a copy of your personal data.
• Rectification – correct inaccurate or incomplete data.
• Erasure – request deletion, subject to legal obligations.
• Restriction – ask us to limit processing in certain cases.
• Portability – receive your data in a portable format, where technically feasible.
• Objection – object to processing based on legitimate interests and to direct marketing at any time.
• Withdraw Consent – where processing is based on consent (e.g., newsletters), you can withdraw it at any time.

To exercise rights, contact us at hello@123presets.store. We may need to verify your identity. You also have the right to lodge a complaint with your local supervisory authority.

11. Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal data from children. If you believe a child has provided us personal data, please contact us to request deletion.

12. Changes to This Policy

We may update this Policy from time to time. We will post the updated version on this page and adjust the “Last updated” date above. If changes are material, we may provide additional notice (e.g., email or on-site banner).

13. Contact

If you have questions about this Privacy Policy or our data practices, please contact: